SERVICES
Commercial growth sprints
Sometimes the challenge is already clear: entering a new market, improving conversion, building a partner channel, or refining positioning as the business scales. These focused sprints help leadership teams solve specific commercial challenges quickly through structured thinking and practical action.
Our approach
Grounded in experience working in growing technology businesses, Robertson Collaborate works with leadership teams to understand the issue or opportunity in detail, whether customer journeys, monetisation, or partnerships, and deliver practical options that resolve problems or unlock growth opportunities.
The GTM system
Commercial challenges often fall within a single part of the go-to-market system. We use the GTM system as a diagnostic lens, typically focusing on a specific stage, examining it in detail and identifying practical ways to resolve the issue or unlock the opportunity. This is supported by aligned people, processes, data and tools across the wider commercial system.
Our process
This is a focused sprint that typically runs over a few weeks. It is structured, collaborative and tailored to your business stage and goals, helping teams move quickly from problem definition to practical action.
The output is informed by stakeholder conversations, targeted analysis, research and experience of similar situations, and is typically shared and refined through discussion with the leadership team.
The work typically involves:
- Defining the Challenge: Align on the specific issue or opportunity and what success looks like.
- Understanding the Current State: Work with key stakeholders to understand how this area operates in practice.
- Deep-Dive Assessment: Examine the relevant part of the GTM system in detail, including data, workflows and decision points.
- Identifying Drivers and Constraints: Surface what is driving current performance and where there are gaps, risks or opportunities.
- Developing Practical Options: Define clear ways forward, with trade-offs and implications.
- Supporting Action: Help teams move forward with clarity, whether through input, iteration or ongoing involvement.
What this covers
The diagram opposite shows the key components of a typical GTM system. In these engagements, the focus is typically on one or more of these areas. Examining it in detail to understand what is happening today and what needs to change to improve performance or support growth.
In practice, this often looks like:
- Conversion isn’t where it should be
- Entering a new market feels uncertain
- Partner channels aren’t delivering enough value
- Pricing no longer reflects our value
- Our positioning feels unclear or outdated
- We don’t fully understand the buying journey
- Sales and marketing execution feels inconsistent
- We need support for a specific initiative
What this covers
The diagram below shows the key components of a typical GTM system. In these engagements, the focus is typically on one or more of these areas. Examining it in detail to understand what is happening today and what needs to change to improve performance or support growth.
In practice, this often looks like:
- Conversion isn’t where it should be
- Entering a new market feels uncertain
- Partner channels aren’t delivering enough value
- Pricing no longer reflects our value
- Our positioning feels unclear or outdated
- We don’t fully understand the buying journey
- Sales and marketing execution feels inconsistent
- We need support for a specific initiative
Making it happen
This is deliberately senior-led and hands-on. John works closely with founders and leadership teams, while also supporting those responsible for day-to-day execution.
Where relevant, this includes applying AI in practical ways to improve areas such as targeting, conversion, onboarding or partner performance.
Sprints are designed to solve specific challenges without creating long-term commitments. Where helpful, this can lead to ongoing support to help teams implement recommendations and build repeatable go-to-market capability.
Need a full plan?
If the challenge is less well-defined or multiple go-to-market areas need to be addressed together, a broader view may be required. Our Go-to-Market Clarity & Action Plan brings a joined-up perspective across the full commercial system.
Case Studies
Please see our case studies to hear what our clients say about the difference we are making to their organisations.
Chroma Ventures
Chroma Ventures is an investment company which aims to channel flexible capital into a range of businesses with high growth potential. Robertson Collaborate provided marketing support to Chroma Ventures during their launch.
Broker Insights
Broker Insights is a high-growth insurtech start-up. Its data and distribution platform acts as a digital marketplace connecting UK brokers and insurers. Working with Robertson Collaborate, it has put in place solid marketing foundations for launch and its growth.
Thorntons Law
Thorntons Law LLP is one of the largest independent full service, legal, property and investment firms in Scotland. Robertson Collaborate worked with Thorntons to help shape the division's strategic direction, resulting in further growth.
The Data Lab
The Data Lab is one of eight innovation centres funded by the Scottish Funding Council. Following its funding announcement, The Data Lab turned to Robertson Collaborate for marketing support during the set-up phase ahead of its successful launch.
Entrepreneurial Scotland
Entrepreneurial Scotland exists to inspire, develop and connect Scotland's current and future leaders, building a thriving entrepreneurial ecosystem through its member network and leadership programmes.
