SERVICES
Commercial Growth Sprints
Sometimes the challenge is already clear: entering a new market, improving conversion, building a partner channel, or refining positioning as the business scales. These focused sprints help leadership teams solve specific commercial challenges quickly through structured thinking and practical action.
Our approach
Grounded in experience working in growing technology businesses, we work with leadership teams to understand the issue or opportunity in detail, whether customer journeys, value proposition and positioning, monetisation, or partnerships, and deliver practical options that resolve problems or unlock growth opportunities.
The GTM system
Commercial challenges often fall within a single part of the go-to-market system. We use the GTM system as a diagnostic lens, typically focusing on a specific stage, examining it in detail and identifying practical ways to resolve the issue or unlock the opportunity. This is supported by aligned people, processes, data and tools across the wider commercial system.
Our process
This is a focused sprint that typically runs over a few weeks. It is structured, collaborative and tailored to your business stage and goals, helping teams move quickly from problem definition to practical action.
The output is informed by stakeholder conversations, targeted analysis, research and experience of similar situations, and is typically shared and refined through discussion with the leadership team.
The work typically involves:
- Defining the Challenge: Align on the specific issue or opportunity and what success looks like.
- Understanding the Current State: Work with key stakeholders to understand how this area operates in practice.
- Deep-Dive Assessment: Examine the relevant part of the GTM system in detail, including data, workflows and decision points.
- Identifying Drivers and Constraints: Surface what is driving current performance and where there are gaps, risks or opportunities.
- Developing Practical Options: Define clear ways forward, with trade-offs and implications.
- Supporting Action: Help teams move forward with clarity, whether through input, iteration or ongoing involvement.
What this covers
The diagram opposite shows the key components of a typical GTM system. In these engagements, the focus is typically on one or more of these areas. Examining it in detail to understand what is happening today and what needs to change to improve performance or support growth.
In practice, this often looks like:
- Conversion isn’t where it should be
- Entering a new market feels uncertain
- Partner channels aren’t delivering enough value
- Pricing no longer reflects our value
- Our value proposition or positioning feels unclear or outdated
- We don’t fully understand the buying journey
- Sales and marketing execution feels inconsistent
- We need support for a specific initiative
What this covers
The diagram below shows the key components of a typical GTM system. In these engagements, the focus is typically on one or more of these areas. Examining it in detail to understand what is happening today and what needs to change to improve performance or support growth.
In practice, this often looks like:
- Conversion isn’t where it should be
- Entering a new market feels uncertain
- Partner channels aren’t delivering enough value
- Pricing no longer reflects our value
- Our positioning feels unclear or outdated
- We don’t fully understand the buying journey
- Sales and marketing execution feels inconsistent
- We need support for a specific initiative
Making it happen
This is deliberately senior-led and hands-on. John works closely with founders and leadership teams, while also supporting those responsible for day-to-day execution.
Where relevant, this includes applying AI in practical ways to improve areas such as targeting, conversion, onboarding or partner performance.
Sprints are designed to solve specific challenges without creating long-term commitments. Where helpful, this can lead to ongoing support to help teams implement recommendations and build repeatable go-to-market capability.
Need a full plan?
If the challenge is less well-defined or multiple go-to-market areas need to be addressed together, a broader view may be required. Our Go-to-Market Clarity & Action Plan brings a joined-up perspective across the full commercial system.
Case Studies
Please see our case studies to hear what our clients say about the difference we are making to their organisations.
Chroma Ventures
Chroma Ventures invests in early-stage and growth technology businesses. Robertson Collaborate supported its launch while providing commercial and go-to-market advice to portfolio companies as they navigated early growth.
Broker Insights
Broker Insights is a leading UK insurtech, connecting brokers and insurers through its data and distribution platform. Robertson Collaborate helped establish its go-to-market foundations from inception, before John later joined the business as CMO to lead the marketing function.
Thorntons Law
Thorntons Law is one of Scotland's largest independent law firms. Robertson Collaborate strengthened client acquisition, market positioning, and commercial strategy across key practice areas, helping to deliver growth.
The Data Lab
The Data Lab is one of Scotland's national innovation centres, connecting industry with world-class data science expertise. Robertson Collaborate helped establish its go-to-market foundations, shape stakeholder engagement and support its national launch.
Entrepreneurial Scotland
Entrepreneurial Scotland connects and develops Scotland's current and future leaders through its member network and leadership programmes. Robertson Collaborate helped unify its proposition, platforms and systems, establishing the foundations for membership growth.