Consolidating proposition and platforms to scale membership and impact

Entrepreneurial Scotland was formed from the merger of Entrepreneurial Exchange and The Saltire Foundation. The organisation exists to inspire, develop and connect Scotland’s current and future leaders, building a thriving entrepreneurial ecosystem through its member network and leadership programmes.

The Challenge

Following the merger, Entrepreneurial Scotland needed to bring together multiple propositions, platforms, and processes into a single, coherent model.

With a new team and clear strategic intent in place, the organisation was ready to scale – but required a structured approach to:

• Articulating a unified value proposition
• Acquiring and engaging members and programme participants
• Aligning systems and processes to support growth

The Solution

Robertson Collaborate worked closely with the leadership team to define the foundations for scalable growth, spanning proposition, digital presence, and underlying systems.

This included:

• Repositioning the member network within the wider Entrepreneurial Scotland proposition
• Defining target audiences through segmentation and conceptual profiles
• Designing a simplified, unified online experience to support acquisition and engagement
• Advising on the consolidation of platforms and systems

The work brought together strategy, structure, and systems – ensuring the organisation could operate more effectively while improving the member experience.

Key Contributions

• Proposition alignment: Unified multiple legacy propositions into a clear, scalable member network offering
• Audience segmentation: Defined target audiences and structured approach to acquisition and engagement
• Platform and systems alignment: Advised on consolidating digital platforms to support a single view of members
• Growth foundations: Established scalable structures for membership and programme growth
• Stakeholder engagement: Collaborated with leadership and internal teams to align strategy and delivery
• Integrated approach: Connected proposition, digital presence, and systems to enable long-term growth

The Result

A single, integrated platform and proposition was launched, giving Entrepreneurial Scotland a clearer market position and a structured approach to growth.

The organisation now has a unified view of its members and programme participants, enabling more relevant communication, improved engagement, and the development of new offerings.