Growth Leadership for Technology-Led Businesses
Robertson Collaborate provides senior sales, marketing, and product expertise to technology-led businesses in Scotland, bringing clarity to your go-to-market strategy and delivering commercial impact.
Building momentum, stage by stage
We work with founders and teams to establish early momentum, accelerate growth, and navigate the added complexity of scaling and expanding into new and international markets. Our role is to sharpen decisions, accelerate progress, and sustain momentum.
How it works
Our services
Marketing Strategy and Planning
Marketing Sprints
Some problems can’t wait for a full strategy. Marketing Sprints are short, focused bursts of support that solve a specific pain point, unlock an opportunity, or prepare your business for what’s next.
Go-to-Market Strategy & Planning
At Robertson Collaborate, we help SaaS businesses build and execute go-to-market (GTM) strategies that align teams, reduce missteps, and accelerate growth.
Ongoing Support
Robertson Collaborate works with its clients to make sure plans are executed. Whether it is light-touch strategic guidance or a hands-on virtual marketing director, we provide the right level of support and deliver results.
About us
At a glance.
client projects
in-depth case studies
client satisfaction
About us
At a glance.
250+
client projects
10+
in-depth case studies
5/5
client satisfaction
Delivering on our word
Every client has expressed a high level of satisfaction with our service.
Chroma Ventures
Chroma Ventures is an investment company which aims to channel flexible capital into a range of businesses with high growth potential. Robertson Collaborate provided marketing support to Chroma Ventures during their launch.
Broker Insights
Broker Insights is a high-growth insurtech start-up. Its data and distribution platform acts as a digital marketplace connecting UK brokers and insurers. Working with Robertson Collaborate, it has put in place solid marketing foundations for launch and its growth.
Thorntons Family Law
Thorntons Law is one of the largest independent full service legal firms in Scotland. Robertson Collaborate worked closely with the Thorntons Family Law team to shape its strategic direction, particularly for its online presence.
Thorntons Personal Injury
Thorntons Law LLP is one of the largest independent full service, legal, property and investment firms in Scotland. Robertson Collaborate worked with Thorntons to help shape the division's strategic direction, resulting in further growth.
The Data Lab
The Data Lab is one of eight innovation centres funded by the Scottish Funding Council. Following its funding announcement, The Data Lab turned to Robertson Collaborate for marketing support during the set-up phase ahead of its successful launch.
The team
John Robertson
CO-OWNER
With 25+ years of experience in senior sales, marketing and product management roles, John has worked with high-growth tech companies and SMEs. His main areas of expertise are go-to-market and customer acquisition and retention strategies for B2B and B2C businesses.
Catherine Robertson
FOUNDER
After successfully innovating the concept of being an outsourced “marketing director” with a client in the noughties, Catherine has worked with a diverse array of businesses across many sizes and sectors. Business owners value her plain English guidance.
