Established in 2021, Chroma Ventures is the investment arm of tech entrepreneurs Chris van der Kuyl and Paddy Burns’ 4J Studios.
Chroma Ventures consolidates Chris and Paddy’s existing investments and gives more structure to future investments. With an international outlook, Chroma Ventures channels flexible capital into a range of early-stage and established businesses with high-growth potential, particularly data-led businesses and those developing and deploying innovative technology.
Chroma Ventures had a tight launch deadline, ahead of a major milestone for one of its portfolio companies. The team at Chroma Ventures wanted to quickly raise awareness of the new venture, build its credibility, and encourage the right type of investment opportunities. To successfully launch, the team recognised that it required assistance from an experienced marketing specialist to ensure that everything in-house was considered while also ensuring its partners were coordinated and managed.
Working closely with Chroma Ventures’ in-house team, its PR and media partner Charlotte Street Partners and its creative agency partner Elastic Creative, Robertson Collaborate planned and oversaw the launch. Together with Chroma Ventures’ other partners, Robertson Collaborate collaboratively ensured that the launch resulted in a strong awareness of Chroma Ventures.
This was achieved by establishing its online presence through the company website, seeking media coverage through PR, and creating a social media plan to communicate Chroma Ventures’ purpose and range of investments. Robertson Collaborate continues to work closely with the team at Chroma Ventures and its partners on the next phase of its evolution as a broad-spectrum investment business.
With Robertson Collaborate’s specialism in sales and marketing, support has also been provided to Chroma Ventures and its portfolio companies. This has included assistance formulating sales and marketing strategy, advising on games publishing strategy and, to assist with product strategy, deep-dive research of target sectors.
Chroma Ventures successfully launched in March 2021 and received widespread coverage.