ABOUT US
Catherine Robertson
FOUNDER
ABOUT CATHERINE
Catherine is the founder of Robertson Collaborate, having identified a market need back in the noughties.
In her previous role as an in-house marketing director, she saw how local businesses were striving to grow but lacked a joined-up approach — often jumping from one marketing idea to the next. Testing the concept of being an outsourced “marketing director” with one small client, she knew she was on to something when that business flourished and grew nationally.
Having provided marketing support to a triple-figure number of businesses, Catherine now plays a different role in the company. While no longer involved in direct client delivery, she remains a vital part of the team — supporting the business behind the scenes and contributing her expertise to client projects. Her input includes market research, messaging advice, and strategic thinking where it adds most value.
Catherine has worked with a diverse array of businesses across many sizes and sectors. Her strong commercial instincts and experience continue to shape our work — especially when navigating the complexities of modern marketing. Her long-standing experience remains a key part of what makes Robertson Collaborate tick.
Where it all began
After graduating in 1996 with an honours degree in Business Studies from the University of Abertay Dundee, she began her career in marketing as part of a team at a blue-chip multinational and Fortune 500 company. Career progression was quick and her last employed role was as Marketing & Operations Director for a legal partnership. Catherine established Robertson Collaborate marketing consultancy in 2009.
Outside of work
Catherine founded Robertson Collaborate “to do my bit and help make a difference to the local economy”. So it’s no surprise she is a huge supporter and proud patron of V&A Dundee. She likes the good things in life – walking daily (even if it’s just for 20 minutes), cooking and being cooked for and keeping everything in balance with yoga. She has also enjoyed helping Abertay promote her story to encourage students to the university and onto great things afterwards.
