John is co-owner of Robertson Collaborate. He joined the business in 2013 to meet the demand of a growing client base.
He has worked on many high profile Scottish projects with national and international ambitions. He has experience in many sectors and is perhaps best known for his marketing work in digital, technology, data science and ecommerce organisations. Clients view him as a key team member who helps steer the business with his vast array of business experience.
John was previously marketing director at one of the UK’s fastest growing online publishing ecommerce businesses – brightsolid. He had responsibility for the creation of the marketing strategy, the customer acquisition and retention programme and analytics, and during his time there revenues increased by almost 400% and staff numbers grew from 40 to over 200. John was part of award-winning partnerships, national consumer launches and the first factual ad-funded programme in the UK. His ecommerce focus then and now, as a co-owner and director of Robertson Collaborate, is around vision, strategy, business development, partnerships, customer acquisition, retention and analytics.
Client Chris van der Kuyl stated “Having worked with John since 2007 I have strong experience of his superb ability to deliver leadership in strategic marketing and all areas of digital commerce. For businesses looking to grow and transform digitally, John has a rare combination of skills and experience that will undoubtedly deliver results.”
His membership of Econsultancy, which strives for digital excellence, ensures his knowledge is always bang up to date. John is also a member of the Chartered Institute of Marketing and completes its annual 35 hours of continuous professional development (CPD) programme.
Prior to working in ecommerce, John worked in business-to-business technology for a Fortune 500 company in sales, product management and marketing roles. Being earmarked as a “bellwether” employee by the firm’s CEO fuelled John's drive for success and with his results-driven business experience and digital marketing expertise, John can bring an innovative way of thinking and perspective to help take your business further.
Partner at Glenshore
As well as his role at Robertson Collaborate, John works with Glenshore Advisors. Glenshore empowers outstanding business leaders to pursue their vision and enables firms to reach their full value potential through meaningful growth and exit transactions. Glenshore has expanded its operations to Scotland and John brings to the organisation his industry expertise in strategic marketing, analytics and data-led businesses.
Non-executive director roles
Until June 2017, John served as a non-executive director on the board of Marketing Edinburgh, the official destination marketing organisation dedicated to promoting Edinburgh to the world. He helped the organisation embrace digital over his nearly five-year tenure. John welcomes roles such as this, where his digital know-how can help organisations develop. In addition, John completed the Dale Carnegie Leadership Training Programme and has a reputation as an engaging leader. He has also been a subcontractor on the Scottish Enterprise marketing expert help framework.
Outside of work
John has always been driven by sport and fitness. He’s a lost soul without a cycling sportif or event to train towards with his teammates, the Newport Massif. He is always learning about something new through good old-fashioned paper books. As he says “You’ve got to switch off the computer sometime”. He is a proud patron of Dundee V&A.
Contact John direct for a chat about potentially working together.