Our approach is a mixture of deep-thought and coherent actions and is often as much about what you don’t do as it is about what you do. The plan will cover the essential areas of:
- How to acquire new customers and sell to them
- How to retain customers and keep on selling to them
The marketing plan’s focus
Promotional marketing plans for business-to-business (B2B) and business-to-consumer (B2C) could include an integrated blend of traditional and digital marketing activities, such as building or evolving a desirable brand or rebrand, website creation or enhancements, getting found on Google (SEO) including search marketing and content marketing, and social media platforms such as LinkedIn, Twitter, Facebook and YouTube.
Plans may also include coverage in the media and advertising, including PR, setting up email and direct mail marketing campaigns, events such as customer seminars, workshops, exhibitions and promotional evenings, sales brochure creation, customer newsletters and other copywriting and editing, and building strategic alliances, affiliate relationships and personal selling with a powerful customer relationship management system (such as Capsule CRM or Salesforce) put in place.
We’ll help you find the right partners to deliver it. You might outsource much of your marketing or manage it in-house or a hybrid of the two – which is often the way. We’ll help you figure out what’s best based on your ambitions, budget and resource.
Don’t want a full plan?
Our Snapshot Review is a quick and easy way to start marketing your business. After an initial chat, we put our thinking caps on and create recommendations that help you to achieve your goals. With clear, practical actions to follow, you’ll have confidence in your next marketing steps.
Please see our case studies to hear what our clients say about the difference we are making to their organisations.
Chroma Ventures is an investment company which aims to channel flexible capital into a range of businesses with high growth potential. Robertson Collaborate provided marketing support to Chroma Ventures during their launch.
With its cutting edge and innovative practice, Beam has changed the face of orthodontistry in Scotland. Building on its excellent clinical service and patient care, Beam has grown rapidly and its marketing has been driven by Robertson Collaborate for over a decade.
Broker Insights is a high-growth insurtech start-up. Its data and distribution platform acts as a digital marketplace connecting UK brokers and insurers. Working with Robertson Collaborate, it has put in place solid marketing foundations for launch and its growth.
Scott Brothers is a family-run butchers with three shops across Dundee and over 75 staff. Robertson Collaborate has worked with them to successfully build a B2C ecommerce butchers business serving both the national UK and local consumer markets.
Robertson Collaborate was outsourced “marketing director” for Tayforth Properties’ Water’s Edge development project, where Dundee’s oldest transit shed, known as Shed 25, was transformed into a new standard of workplace by Tayforth owners Chris van der Kuyl and Paddy Burns.
Thorntons Law is one of the largest independent full service legal firms in Scotland. Robertson Collaborate worked closely with the Thorntons Family Law team to shape its strategic direction, particularly for its online presence.