Our approach is a mixture of deep-thought and coherent actions and is often about what you don’t do as it is about what you do. The plan will cover the following essential areas of:
- How to acquire and convert new customers
- How to retain customers and keep on selling to them
The ecommerce marketing plan’s focus
The ecommerce marketing planning is for ambitious growth businesses looking to establish a new online business or grow their existing operation. We look at performance paid search, social and display advertising, and organic search engine optimisation (SEO) to make sure you get a return-on-investment from your acquisition budget, and conversion rate optimisation to turn interest into sales.
A similar approach is taken to customer retention. We segment and recommend the best way to engage with customers and encourage repeat sales, from the effective use of email to partner marketing, whether it is businesses with equal and opposite problems or commission-based affiliate programmes and white label services.
We also advise on channel distribution strategy, with a range of options available, including direct to consumer or popular marketplaces like Amazon. We help you choose the right ecommerce platform, building an ecommerce brand and the operational capabilities to sustain growth.
It is a holistic approach, underpinned by data and insight, that measures end results and not just vanity website visits.
Don’t want a full plan?
Our Snapshot Review is a quick and easy way to start marketing your business. After an initial chat, we put our thinking caps on and create recommendations that help you to achieve your goals. With clear, practical actions to follow, you’ll have confidence in your next marketing steps.
Please see our case studies to hear what our clients say about the difference we are making to their organisations.
Chroma Ventures is an investment company which aims to channel flexible capital into a range of businesses with high growth potential. Robertson Collaborate provided marketing support to Chroma Ventures during their launch.
With its cutting edge and innovative practice, Beam has changed the face of orthodontistry in Scotland. Building on its excellent clinical service and patient care, Beam has grown rapidly and its marketing has been driven by Robertson Collaborate for over a decade.
Broker Insights is a high-growth insurtech start-up. Its data and distribution platform acts as a digital marketplace connecting UK brokers and insurers. Working with Robertson Collaborate, it has put in place solid marketing foundations for launch and its growth.
Scott Brothers is a family-run butchers with three shops across Dundee and over 75 staff. Robertson Collaborate has worked with them to successfully build a B2C ecommerce butchers business serving both the national UK and local consumer markets.
Robertson Collaborate was outsourced “marketing director” for Tayforth Properties’ Water’s Edge development project, where Dundee’s oldest transit shed, known as Shed 25, was transformed into a new standard of workplace by Tayforth owners Chris van der Kuyl and Paddy Burns.
Thorntons Law is one of the largest independent full service legal firms in Scotland. Robertson Collaborate worked closely with the Thorntons Family Law team to shape its strategic direction, particularly for its online presence.