Our approach accelerates your digital thinking and builds capabilities, enabling sustained digital innovation. The plan will cover the essential areas of:
- How to acquire new customers and deliver new value to them
- How to engage with customers and keep on selling to them
The digital transformation plan’s focus
Digital transformation is the process of using technology to create new or change existing business processes, capabilities, and customer journeys to meet changing business and market needs. The focus of our approach is delivering new experiences and value to new and existing customers.
Each project varies, from broad knowledge and capability building to narrow, one-off projects. For example, in B2B, as sales and marketing converge and move to an account-based selling model, it might involve how to optimise the buying journey from the first touch to final sale. Or, it might be exploring new products or business model opportunities, such as marketplaces that have disrupted most B2C sectors and increasingly are impacting B2B businesses.
For more strategic initiatives, typically, business strategy and digital transformation interplay with innovation. As part of the process, we often look at why innovation is essential to your business, where you are today and how you can develop capability. And, by looking into your previous activities, you can start to understand your strengths and weaknesses and use innovation frameworks to identify gaps. With these types of projects, the goal is to build capabilities for sustained innovation.
Don’t want a full plan?
Our Snapshot Review is a quick and easy way to start marketing your business. After an initial chat, we put our thinking caps on and create recommendations that help you to achieve your goals. With clear, practical actions to follow, you’ll have confidence in your next marketing steps.
Please see our case studies to hear what our clients say about the difference we are making to their organisations.
Chroma Ventures is an investment company which aims to channel flexible capital into a range of businesses with high growth potential. Robertson Collaborate provided marketing support to Chroma Ventures during their launch.
With its cutting edge and innovative practice, Beam has changed the face of orthodontistry in Scotland. Building on its excellent clinical service and patient care, Beam has grown rapidly and its marketing has been driven by Robertson Collaborate for over a decade.
Broker Insights is a high-growth insurtech start-up. Its data and distribution platform acts as a digital marketplace connecting UK brokers and insurers. Working with Robertson Collaborate, it has put in place solid marketing foundations for launch and its growth.
Scott Brothers is a family-run butchers with three shops across Dundee and over 75 staff. Robertson Collaborate has worked with them to successfully build a B2C ecommerce butchers business serving both the national UK and local consumer markets.
Robertson Collaborate was outsourced “marketing director” for Tayforth Properties’ Water’s Edge development project, where Dundee’s oldest transit shed, known as Shed 25, was transformed into a new standard of workplace by Tayforth owners Chris van der Kuyl and Paddy Burns.
Thorntons Law is one of the largest independent full service legal firms in Scotland. Robertson Collaborate worked closely with the Thorntons Family Law team to shape its strategic direction, particularly for its online presence.