Worldwide Cancer Research
Worldwide Cancer Research (formerly known as AICR) holds a unique place in the charity sector as it is the only charity willing to fund research into any type of cancer, anywhere in the world.
Working in a competitive marketplace, the charity has a loyal supporter base but found itself looking for ways to attract a wider range of supporters. Worldwide Cancer Research thoroughly researched and planned its next wave of development, and the marketing team brought in Robertson Collaborate to support them with laying out the planning process. This led to the organisation undertaking a complete rebrand with the support of a creative agency and a new brand was then announced.
Bringing in an outside perspective through working with Robertson Collaborate helped Worldwide Cancer Research challenge any internal assumptions and develop a robust planning process.