Urban Quarters was one of the bold new businesses in the travel sector developed in readiness for V&A Dundee opening. It has set a new standard of contemporary serviced apartments for the city and is perfectly situated in Dundee’s cultural quarter. The apartments are designed to appeal to the leisure and business visitor for a brief stay or for weeks at a time.
Owner Lynne Henderson had done an excellent job in nailing the proposition but faced the common challenge of needing to make people aware of the offering to secure bookings. She was looking for clarity on what to focus on to achieve that.
Robertson Collaborate was brought in to give guidance on all of the main online marketing options, including social media channels, as well as ways to spread the word more locally. This included consideration and advice on the full “marketing mix”.
Getting found on Google was a top priority for Urban Quarters but advice was also given on a number of go-to places online that national and international visitors will use to both build knowledge of accommodation and make bookings.
The action plan Robertson Collaborate developed has enabled Urban Quarters to take control of their digital marketing strategy, proactively reaching out to prospective customers locally, nationally and internationally.