Inspire-Aspire, now known as Inspiring Purpose, is a unique programme run by Character Education Scotland for schools. The programme helped make the most of the teaching and learning opportunities from the London 2012 Olympic and Paralympic Games and from the Commonwealth Games in Glasgow in 2014. It has grown from its early roots as a local north-east of Scotland programme to now involving young people nationally, with tens of thousands of young people taking part annually. Robertson Collaborate was involved in shaping this programme over the years and has been delighted to play a part in its growth.
Robertson Collaborate’s work in developing the programme covered strategy as well as events and promotion. This helped shape this successful and important initiative, which has continued to grow nationwide.