Commercial Growth Advisory Support for 200+ Businesses

The Challenge

Robertson Collaborate was appointed to provide specialist marketing and commercial advisory support to Business Gateway clients across central and north-east Scotland.

Over several years, more than 200 owner-led businesses were supported through focused one- to three-day engagements, designed to bring structure and clarity at key stages of growth or change.

The Solution

Through structured working sessions, we helped business owners:

• Clarify target customers and their value proposition
• Strengthen company positioning and commercial focus
• Align marketing activity with business objectives
• Prioritise time and budget effectively
• Develop practical, actionable growth plans

Each engagement combined independent strategic perspective with grounded execution planning – ensuring businesses left with clear direction and renewed confidence.

Key Contributions

Worked directly with over 200 business owners and leaders to bring clarity at key stages of growth and change

• Commercial clarity: Helped businesses define target customers, value proposition and commercial priorities
• Positioning and focus: Strengthened how businesses articulated their offer within competitive markets
• Sales and marketing alignment: Ensured activity was aligned to business objectives and growth goals
• Structured growth planning: Developed practical, prioritised plans that could be implemented immediately
• Pattern recognition across sectors: Applied insight from working with 200+ businesses to identify common growth challenges and effective approaches

The Result

More than 200 businesses gained stronger commercial foundations and a clearer path forward.

This breadth of advisory work provided deep cross-sector insight, including exposure to industries in which the firm now specialises, strengthening our understanding of how growth challenges evolve as organisations scale.