Beam is changing the face of orthodontistry in Scotland. With its cutting edge and innovative practice, Beam straightens teeth of people of all ages. Based in Dundee’s cultural quarter, Beam has grown rapidly and its marketing has been driven by Robertson Collaborate for nearly a decade now.
Beam is perhaps something of a rarity in the dental world as patients routinely report that they look forward to going there! This is down to excellent clinical service and patient care but also the beautifully designed space and atmosphere that Beam has worked hard to create. Patients come to Beam from far and wide, many referred by their dentists or through their own research.
Marketing at Beam involves great communication with dentists and using digital marketing to draw people to the practice. We are in an age where many young people are disappointed if they do not get braces and adults of all ages, male and female, are treating themselves to the straight teeth that they perhaps missed out on as teens. Through marketing, Beam aims to encourage all age groups to contact them for a chat about how Beam can help their smile.
Being recognised for service excellence has been a key part of the strategy – and Robertson Collaborate has worked closely with them to achieve this. Robertson Collaborate been delighted to witness Beam win Dentistry Scotland’s Best Specialist Practice 2011, 2012 and 2013 and finally the East of Scotland’s pre-eminent Courier Business Awards “Services Business of the Year” 2015 – the most hotly contested category beating off competition from a wide range of sectors. Since then they have taken a well-deserved break from award entering!