AUTHOR
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AUTHOR
Interior designer Jane has a vision to bring an ecommerce platform of high-end, curated collections of exquisite British-sourced interior pieces to help create homes for life. With Robertson Collaborate deeply involved in supporting other ecommerce clients, acting as their outsourced “marketing director”, it was decided that work with AUTHOR would start with a snapshot marketing review. This work involved market research and competitor analysis, and key marketing essentials were recommended prior to launch. Recommendations/introductions were also made from our network for retail and marketing contacts who could support the business as it grows.
The Result
Following the snapshot marketing review, Robertson Collaborate was delighted to continue to support AUTHOR as it developed its marketing plans. During London Design Festival in September 2017, it launched at a private members club, Blacks in Soho, to a packed room of luxury media representatives and high-profile VIP guests. The first piece of coverage was a glowing write-up by The Telegraph’s luxury editor.
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