AUTHOR

Client

AUTHOR

Location

Angus

Sectors

B2C, Ecommerce & Retail, Start-ups

AUTHOR

Interior designer Jane has a vision to bring an ecommerce platform of high-end, curated collections of exquisite British-sourced interior pieces to help create homes for life. With Robertson Collaborate deeply involved in supporting other ecommerce clients, acting as their outsourced “marketing director”, it was decided that work with AUTHOR would start with a snapshot marketing review. This work involved market research and competitor analysis, and key marketing essentials were recommended prior to launch. Recommendations/introductions were also made from our network for retail and marketing contacts who could support the business as it grows.

The Result

Following the snapshot marketing review, Robertson Collaborate was delighted to continue to support AUTHOR as it developed its marketing plans. During London Design Festival in September 2017, it launched at a private members club, Blacks in Soho, to a packed room of luxury media representatives and high-profile VIP guests. The first piece of coverage was a glowing write-up by The Telegraph’s luxury editor.

Client

AUTHOR

Location

Angus

Sectors

B2C, Ecommerce & Retail, Start-ups
“Robertson Collaborate have been instrumental in steering AUTHOR through the early stages of its digital journey; flagging the need for detailed planning around active search demand, and handholding through the web build process. I have no doubt that their involvement has saved AUTHOR financially and will result in an end platform far superior to what I would have achieved.”
Jane Adams

Founder, AUTHOR