After many years trading and growing the business The Duvet Store is developing its ecommerce platform. The company’s high quality and many unique products are made in Europe and a number here in Scotland. The ecommerce store has a strong customer service reputation as evidenced on Trust Pilot, where it sits within the top 3 ecommerce providers in the UK in its category.
With the ongoing evolution of its ecommerce platform, the business felt the time was right to review all its marketing activities and plan for the period ahead. Providing an outsourced “marketing director” service, Robertson Collaborate developed a full strategic marketing plan for the business building on the firm’s current marketing approach.
Recommendations were made to enable The Duvet Store to get the best out of existing relationships with marketing partners. In addition a number of new partners were introduced to enable the business to achieve key business objectives around the next phase of the business’ development. Advice was given on how each could support The Duvet Store and the business reports these introductions have already had very positive impact.
“Robertson Collaborate undertook a full marketing review for The Duvet Store. I was apprehensive the final report would simply reflect what we already knew: however, this was not the case. We now have a superbly presented 'road map' to help us drive the business forward with clarity and confidence. It is so helpful to have an outside opinion from real professionals who work hard and deliver exactly what they promise (and more)..”
Gordon Lumsdaine, Managing Director, The Duvet Store