Founded in 2003, Strathearn focuses on sourcing and installing high-end stone flooring and timber, and has developed an aspirational brand. The product emphasis is on lifetime value for customers – inspiring them to buy once, buy well.
The company's high level of service has led to many positive customer referrals and growth over the years. Strathearn approached Robertson Collaborate in spring 2016 to explore ways in which to achieve the next level of growth. Providing an outsourced “marketing director” service, Robertson Collaborate carried out a detailed review of all existing marketing and formulated a plan of marketing activities for the 12 months ahead. The plan has given the business clarity on what to prioritise, in particular in relation to digital marketing, and what best to carry out in order to achieve its goals.
“Catherine's approach was one of great professionalism and clarity. Together we were able to develop a well-researched but realistic strategy for strengthening our brand and putting the foundations in place for managed and manageable growth. Alone, we would have continued trying to tackle too many development issues, head-on. With the input of Robertson Collaborate, we were able to put stepping stones in place and to see through the wood to the trees. Sorry - we couldn't resist putting stone and timber in somewhere!!”
Theresa Edwards, Co-owner, Strathearn Stone and Timber