Since its inception several years ago Shackleton has rapidly evolved and is now a managed services provider of IT to SMEs from its Dundee Technology Park HQ.
To enable the growth of the firm to the next stage, Shackleton approached Robertson Collaborate to create a marketing plan distinct from the competition. The plan delivered included evolving the brand, developing a solid and differentiated online proposition and content marketing and social media strategy to bring prospects to the website.
“Our business has been working with Robertson Collaborate for over two years now and when we first met Catherine we stated we wanted to be a great marketing company that provided fantastic IT managed services. We had very little in place at that time. Two years on and not only have we built up the "Shackleton brand", but we have placed marketing at the heart of our business under Catherine's direction. We have started to see distinctive results and we have a real focus on what we want/need to achieve over the next month/quarter/year. We could not have achieved this on our own and Catherine and Robertson Collaborate are now a major part of the Shackleton team."
Steve Ross, Managing Director, Shackleton