Jannettas is an iconic brand with its base in St Andrews. Fourth generation Jannettas’ family owners, Nicola and Owen contacted Robertson Collaborate early in 2014 as they were ready to take the business to the next level. When the sun shines there is no shortage of custom at the flagship store in St Andrews, with queuing down the street for ice cream a common sight, and the owners were keen to develop plans so that the business continues to thrive for future generations.
The plan created aims to ensure that customers get the best possible experience and that visitors to St Andrews know to make a visit to what is the oldest family business still trading in its original location in the town. And with the brand comprising wholesale ice cream and Burns Sweet Shop and more there was much for Robertson Collaborate to get its teeth stuck into. Early into working together and with Robertson Collaborate’s view that success was achievable, Jannettas entered and scooped the national Golden Cone award, cementing the brand’s reputation as Scotland’s favourite ice cream outlet. This was followed in November by winning Retail Business of the Year at the Courier Business Awards, an award which they were successful in retaining the following year in 2015.
With Robertson Collaborate's encouragement, Nicola and Owen decided to completely refurbish Jannettas’ two side-by-side premises in St Andrews to create one takeaway and sit-in ice cream eating experience. The new look strengthens the brand and creates a fresh and welcoming space where visitors can choose from the 54 flavours of ice cream made on the premises. With passers-by pressed against the window taking pictures before it even opened, the new look Jannettas feels poised for even greater success. The refurbished Jannettas in St Andrews opened in March 2015.
"Whilst Jannettas is very much a part of me and my heritage and I feel that both Owen and myself have a very good grasp of the business we are in, the ice cream we produce, our brand and as importantly our staff and customers, we feel it is crucial to our business to constantly review and consider fresh and new options. With this in mind we decided to seek Catherine Robertson’s input. This proved invaluable in not only reaffirming our beliefs in our business but also injecting new ideas with positive outcomes. We would highly recommend Catherine for any business wishing to continually reflect and evolve their business. She is the ultimate professional and takes a genuine interest in our business."
Nicola Hazel, Owner, Jannettas Gelateria