CXR Biosciences (now Concept Life Sciences) is a world-leading contract research organisation (CRO) specialising in investigative and exploratory toxicology. Working closely with CXR’s Head of Sales and Marketing, Robertson Collaborate created an integrated marketing communications plan to be delivered over a 12 month period. This involved identifying the right channels and approach for getting key messaging out to the wider business world and some specific audience groups. Plans were also developed to engage with prospective employees as attracting the best talent is central to CXR’s business model of building research teams of excellence.
Following the plan creation Robertson Collaborate has supported the in-house team with key strategic initiatives. In November 2015 Robertson Collaborate was delighted to witness CXR sweep the board at at the Courier Business Awards, East of Scotland's pre-eminent business awards. CXR were successful in the Science and Technology Business of the Year category, the Growth Business of the Year category and received the top award for being the overall Business of the Year.
CXR said the following in relation to the marketing plan “The process was transparent, and the communication with me during the process was excellent. Recommendations were actionable and well prioritised.”
Dr Mike Piper, Head of Sales and Marketing, CXR Biosciences