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Confidential Client

Sectors: B2B, Start-ups, Technology & Data Science
Location: Dundee

The business founder, a confidential client, approached Robertson Collaborate in early summer 2016. With their rich and in-depth experience of this technology B2B sector, the client has identified an opportunity to enter the marketplace and offer businesses in the UK and beyond a better and more cost-effective solution. Their service will be offered through a digital platform and Robertson Collaborate provided an outsourced “marketing director” service and created a marketing strategy. It focuses heavily on digital marketing required pre- and post-launch and recommendations are laid out in a 12-month action plan.

The client is an advocate of Bill Aulet’s programme “Disciplined Entrepreneurship: 24 Steps to a Successful Startup”, which breaks down into 6 key areas:

  1. Who is your customer?
  2. What can you do for your customer?
  3. How does your customer acquire your product?
  4. How do you make money off your product?
  5. How do you design and build your product?
  6. How do you scale your business?

Marketing recommendations were aligned with the programme – its rigorous framework is complementary to how Robertson Collaborate works with clients.

“Thank you so much for all the support with strategic marketing, I really appreciate the time and effort.” Founder

“Thank you so much for all the support with strategic marketing, I really appreciate the time and effort.” Founder

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