What is effective marketing now?
In a post digital age, marketing has evolved significantly. Effective marketing blends digital marketing and classical marketing, and it is known as the Modern Marketing Model (M3), introduced by Ashley Freidlein, founder of Econsultancy in 2017. Econsultancy is arguably the world’s leading community where digital marketing and ecommerce professionals meet to sharpen their strategy.
Introducing M3 - Modern Marketing Model
We embrace this model. Each segment is taken into account when we are developing a marketing strategy. Each segment must be considered in order to bring about success. As marketers embracing this latest thinking and approach, we have a commercial mind-set of growth for each of our clients and we know the rigorous framework M3 gives us helps ensure best practice methodology for supporting every client.
M3 (Modern Marketing Model) created by Econsultancy
We’ll consider the following when developing a marketing plan:
To learn more about clients we’ve helped based on the M3 approach, please see our case studies.