Supporting businesses to increase their revenue is what drives Catherine. With up to 900% increase in client sales reported, she revels in seeing the difference her work with clients makes. Born and raised in Dundee and now based in Fife, she is committed to supporting the growth of the local economy, which led to establishing Robertson Collaborate.
After graduating in 1996 with an honours degree in Business Studies from the University of Abertay Dundee, she began her career in marketing as part of a team at a blue-chip multinational and Fortune 500 company. Career progression was quick and her last employed role was as Marketing & Operations Director for a legal partnership. Catherine established Robertson Collaborate marketing consultancy in 2009.
With a wide array of experience in most areas of marketing, Catherine has a particular passion for and a strong background in digital marketing strategy and marketing communications. Sectoral marketing experience in business includes autocare, cancer research, dental, ecommerce, energy efficiency, food and drink, healthcare, legal services, life sciences, professional services, retail, technology and travel and tourism.
She has in-depth understanding of the demands of business-to-business and business-to-consumer markets and has worked with businesses of all sizes from sole traders to a multinational, and with partnerships and limited companies. She has also supported non profit organisations, including ones from education, medical research and social housing sectors. Such varied experience means Catherine can bring fresh thinking and experienced marketing perspective to benefit your business. Currently she is heavily engaged in several start-up businesses, including the recently launched Water's Edge at Shed 25 Dundee waterfront project.