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Digital commerce planning

To have a deeper connection with your customers you need a digital strategy.  Robertson Collaborate's digital planning process helps transform your business and make the most of your online visitors, turning interest to action.

The plan will include the essential areas to increase sales:

  • How to acquire online traffic and new customers
  • How to convert acquired traffic to leads or paying customers
  • How to retain customers and keep on selling to them

 

The digital commerce plan’s focus

The digital planning can look at a number of different areas such as: digital transformation to help businesses make digital a part of what they do, website monetisation to find ways to make your website work harder for you, such as on-site advertising, native advertising or sponsored advertising and integrated marketing to find new and better ways to attract and retain customers by finding the right marketing mix.

Other areas we can support you with include: performance marketing and conversion optimisation to improve your return on investment, proposition development, which involves placing the customer at the heart of the process to understand your customers’ needs whether online, app or mobile and how to best create and position your proposition against the competition, and strategic partnerships whether it is businesses with equal and opposite problems or commission-based affiliate programmes and white label services.

Our process

Any business needs to get its marketing right to succeed. Robertson Collaborate's marketing planning process can help your business focus on the marketing it needs and how to deliver it.

  • Information Gathering: Understand the current scenario and desired outcomes aligned to you and your business goals and objectives.
  • Research and Analysis: Undertake market and competitive analysis and review any existing marketing and online presence.
  • Innovation: Identify new ways of doing things or solve problems.
  • Recommendations: Review the recommendations and gain approval from stakeholders.
  • Action Plan: Finalise 12 Month Action Plan with immediate priorities identified.
  • Plan Actioned: Execute, measure and evaluate 12 Month Action Plan.

The outcome

Making the plan work and bringing about a healthy return on your marketing investment is then all down to the order the plan is done in and how it is carried out – a part-art, part-science approach. The plan will consist of a set of recommendations with measurable performance metrics.  And the detail makes all the difference to a successful plan; we will keep you right on all of this. Where specialist support is required in a particular area, we will recommend trusted partners to you. It takes the right people, with the right know-how to make it all happen.

And it need not stop there.  With our ongoing support services we help our clients to navigate the execution of the marketing plan, building virtual teams or working closely with your in-house team.  

To learn more about the difference clients say we are making to their organisations, please see our case studies.

Robertson Collaborate Infographic for all you need to know on 1 page. Download here.