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John Robertson

John works with businesses to support their growth, using digital innovation. Through his years of digital marketing and ecommerce experience, working with growth businesses in different sectors, John is keenly aware of the difference the right online marketing can make to businesses of all sizes.  

John joined Robertson Collaborate towards the end of 2013. Until then he was marketing director at one of the UK’s fastest growing online publishing ecommerce businesses – brightsolid. He had responsibility for the creation of the marketing strategy, the customer acquisition and retention programme and analytics, and during his time there revenues increased by almost 400% and staff numbers grew from 40 to over 200. John was part of award-winning partnerships, national consumer launches and the first factual ad-funded programme in the UK. The CEO during this time and one of Scotland’s leading entrepreneurs, Chris van der Kuyl stated “Having worked with John since 2007 I have strong experience of his superb ability to deliver leadership in strategic marketing and all areas of digital commerce. For businesses looking to grow and transform digitally, John has a rare combination of skills and experience that will undoubtedly deliver results.” 

His ecommerce focus then and now, as a co-owner and director of Robertson Collaborate, is around strategy, business development, partnerships, customer acquisition, retention and analytics. The digital sector has matured, but one thing is for sure, it never stands still. Placing the customer at the heart of the process John delivers strategic initiatives, often with large partner institutions, and integrated marketing that includes a mix of digital channels, including paid search, SEO, affiliates, online display, email and social media, and non-digital channels including TV, partner marketing, print, exhibitions and PR. His membership of Econsultancy, which strives for digital excellence, ensures his knowledge is always bang up to date. John is also a member of the Chartered Institute of Marketing and completes its annual 35 hours of continuous professional development (CPD) programme.

His full sectoral experience in business includes analytics, data science, ecommerce, food and drink, membership organisations, online publishing, professional services, technology and travel & tourism.  Prior to working in ecommerce, John worked in business-to-business technology for a Fortune 500 company in sales, product management and marketing roles. Earmarked as a “bellwether” employee by the firm’s CEO fuelled John's drive for success and with his results-driven business experience and digital marketing expertise, John can bring an innovative way of thinking and perspective to help take your business further.

Non-Executive Director Roles & Scottish Enterprise

John is currently a non-executive director on the board of Marketing Edinburgh, the official destination marketing organisation dedicated to promoting Edinburgh to the world. He welcomes roles such as this, where his digital know-how can help organisations develop. In recent years John completed the Dale Carnegie Leadership Training Programme and has a reputation as an engaging leader. John is on the Scottish Enterprise marketing expert help framework.

 

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